Author Archives: Miki Vicioso

shopify sales tax

Shopify Store Sales Tax : A Beginner’s Guide

Finally your Shopify store is up and running and now, customers are picking your products regularly and consistently. And then you realize, there’s is one more hurdle to get over and it’s called sales tax. In other words collecting, filing and remitting your Shopify sales tax.

Why do you need to file sales tax? Because you are a responsible citizen and it’s only prudent to remit your taxes.

What will be covered on this article?
  • How to set up Shopify sales tax
  • Making regular reviews as you put the settings
  • Understanding sales tax nexus
  • Getting a tax permit
  • Getting the sales tax from your customers
  • Reporting on the collected sales tax

Tax laws can be a bit of a pain to deal with. But the great thing is that Shopify allows you to place settings that make it simple for you to make quick calculations automatically.

There are different tax rates that you can select on your Shopify store. The correct one will depend on your particular situation.

But, doesn’t Shopify remit taxes?

Heck no! You are the one who is left with the task of tax remittance.

But is ok, forget about the hassle of making too many calculations. Shopify makes everything easier for you by providing you with reports. Filing and remitting of taxes becomes a walk in the park!

It is always important to charge the right tax to your customers and remember to always stay updated with the right rates by checking with a local accountant.

ok, I get it…

But how do I set up the Shopify store sales tax?

That’s what we are here to learn. Let’s get into it now!

How to Set up Shopify Sales Tax

A few simple steps should take you through the whole process of setting up the sales tax on Shopify. The first step requires you to set the countries you ship your products to.

  • When you set the countries you are shipping to, find the default tax rates for those shipping zones.
  • Some sellers use Shopify POS. To charge the correct rates to your customers you will need to set tax rates depending on the location of the store.
  • Then you have to add the tax rates depending on the countries to which you will be shipping your products.
  • If you are located in the States, then you will need to select automatic tax settings. You might manually have to add the rates for the state as well as shipping taxes.
  • If, however, you are NOT based in the United States, select the values available in default. Pick the right rates based on the country as well as the region in the country. You will also need to specify whether you will be charging shipping taxes.
  • There are specific taxes for digital products. If you specialize in selling these, then you will have to add the right taxes.
  • Sometimes it is necessary to override the tax rates. You might also need to exempt certain products from taxes.

Making Regular Reviews as you put the Settings

You can do this by checking your taxes page on your Shopify admin. This ensures that you have added the right settings. After all, you do not want to end up charging the wrong tax to your customers, do you?

Understanding Sales Tax Nexus

When you set up your Shopify store, you are excited and waiting patiently for the orders to start streaming in. But when they do, you quickly learn that there is a business concept to your Ecommerce store.

You can’t escape it!

Anyone who is selling a product has to deal with sales tax. In fact, in the United States, 45 states combined with the Columbia District require merchants to charge sales tax to their clients. Note however that it is usually always the case when you have a sales tax nexus.

What was that?

A sales tax nexus simply means a business or store that has a significant physical presence. The sales tax nexus is different from one state to the next but the general agreement is when the merchant has some sort of physical presence such as a warehouse or an office.

As a first step before you even start charging sales tax to your customers, determine whether you have a sales tax nexus. Find out the states which you might have any physical presence and communicate with that states’ department of revenue.

Getting a Tax Permit

You have determined the states where you have a sales tax nexus. The next step will require you to get a tax permit. You will do this by contacting the Department of Revenue in your state.

This is an absolutely crucial step mainly because you will often be required by law to have a permit before you can begin charging sales tax to your clients. Every state may approach the issue slightly differently from the next.

Once you’ve got your sales tax permit, you will also receive information as to when you are required to remit the sales tax. Usually, it is every month, sometimes quarterly or every year.

Do you remember the sales nexus?

Well, if you have these in multiple states, you might find one state requiring you to remit sales tax every month while another requires annually.

Getting the Sales Tax from Your Customers

Now its time to dig your teeth into the flesh of it! This step requires you to set up your Shopify store so as to be able to collect your sales tax. This again will be in the states where you have a sales nexus.

It’s absolutely easy!

The great thing about Shopify is that it allows you to automatically collect your sales tax. To put the settings in place, go to “Settings” then to “Taxes” and read through the tax manual. This will provide you with an easy guide on how to set up your sales tax collection.

There are a few tips to keep in mind though!

  1. Make sure that your sales tax is separate from the price. Customers are accustomed to sales tax being added afterward. If you were, for example, to include the sales tax with the price, the price would appear higher.
  2. Don’t forget to set the tax overrides. This is due to the fact that certain categories such as drinks or foodstuffs are normally tax exempt.

And that’s it!

Reporting on the Collected Sales Tax

You’ve successfully set up your Shopify sales tax and now, the due date is slowly creeping up. Many sellers find this part quite tricky. This is because states will not only expect you to report on the total amount of sales tax you have collected per state but also per county and sometimes even cities.

Normally this is a long and tedious process. However, by installing the TaxJar app in your store, the information is broken down per state and location. The result is a report presented in a fashion that the states will want to see.

And that’s not all!

Not only will TaxJar provide you with the right format of reports, you can also take advantage of its Autofill feature. This enables automatic filing and remittance of sales tax.

If you are eligible for sales tax discounts, TaxJar will also collect these and send them back to you. Things never got easier. Once you are set up, everything else becomes a piece of cake!

You can then go back to what you do best—running your Shopify Store!

Wrapping this up

Filing sales tax might seem like a confusing engagement, but with Shopify, the whole process is simplified. By following a few guidelines from the tax manual, and incorporating TaxJar, you can set your Shopify store sales tax with no hassle at all.

Have you set up your taxes properly already? What kind of problems are you having? Let me know in the comment section.

Best Shopify Payment Gateway

The Best Shopify Payment Gateways

One of the most important aspects of online retail stores is payment gateways. They make it possible for business transactions and are the primary way through which your customer’s funds will get to you.

What are the best Shopify payment gateways you will ask?

There are literally hundreds of payment gateways for you to choose from each coming with its own set of pros and cons. But no worries, after reading this article it will give you a good idea what your options are.

What will be covered on this article?
  • What to consider when choosing the best payment gateway
  • Difference between the payment gateway and merchant account
  • The best Shopify payment gateways

So, how do you select the best Shopify payment gateway?

Well, that’s what we are here to discuss!

What to consider when choosing the best payment gateway

There are a couple of features to look out for when choosing a payment gateway:

  • Security features
    • Prevention of fraud is important as you want a smooth and transparent flow of cash from the customer and sometimes vice versa. One of the best is 3D secure natively. Shopify may not support this, however, but there are still other ways to benefit from it like having a hosted solution.
  • Type of Cards
    • It’s important to always be aware of the type of cards that are compatible with your chosen payment gateway. Most will definitely accept American Express and almost all will accept VISA and MasterCard.
  • Checkout
    • By this we mean which server the payment will be processed on. Some Shopify payment gateways will process the payments on their own servers. An example is Worldpay.

Other important considerations include…


This is certainly something that cannot be overlooked and is the first thing that you should consider. The cost of running the Shopify payment gateway has a significant impact on your income.

You can choose between one that charges a monthly fee with no charges on the transactions or one that charges a small fee for every transaction and yet has no monthly fee.

My advice to you!

Go for one that takes the least amount of your profits especially if you are only just starting up.

How long does it take to set up?


Shopify payment gateways take varying amounts of time to set up. Consider PayPal for example, you can get it set up in just a few minutes. Sage Pay, on the other hand, will take a few weeks.

Obviously, the best Shopify payment gateways will be simple to set up and take only a short time.

Is there a difference between a payment gateway and a merchant account? 


The short and simple answer is yes, there is a difference. It’s important to note that you will need both the payment gateway and a merchant account to be able to receive funds online.

In order to make transactions using a credit card, whether it is in-store or via an online platform such as Shopify, there has to be communication with the card company of the customer. When it is an in-store situation, the main point of transaction is through a card reader machine.

However, when it’s an online transaction, that is where the payment gateway comes in.

But what about the merchant account?

Well, once the customer pays you for a product, the money is held in your merchant account. This is like an online bank account that holds the money for a few days before it is sent to your actual bank account. This means that the payment gateway and the merchant account work together.

Some payment gateways such as a PayPal, however, come with their own merchant accounts. This explains why they charge higher fees. The upside is that they are that much simpler to sign up for.

So, which are the best Shopify payment gateways to look out for?

Like we mentioned above, you have hundreds of options to at your disposal.

Here is a list of the most popular and why they are among the best.

A list of the Best Shopify Payment Gateways for your e-commerce store.Click To Tweet

Shopify Payments powered Stripe

Its seems befitting to look at the Shopify’s own payment gateway the Shopify payments powered stripe. And it definitely pays to make use of it.

While using the Shopify website, each transaction carries a 2.2% fee. By using the Shopify payments powered stripe, this fee is removed.

Another great benefit is that it is quick and easy to set up only requiring you to fill out a form.

The cash will get to you after 3 business days and when you need to take physical money, Shopify has you covered with a free card reader.

So this is what we are saying…

With the Shopify Payments powered Stripe you are getting;

  • Easy setup process
  • No more transaction fees
  • Ability to manage transactions within the Shopify website
  • Fees involved in operating a payment gateway

Off to the next best!


Okay…let’s just be real here. There is no talking about the best Shopify payment gateways without mentioning PayPal.

After all, it did just grow bigger and faster than its parent company and is now its own individual entity.

The great thing about PayPal is that it is quick to set up. You also enjoy good customer support in case you hit a snag.

On the downside, the fees are 3.4% on all the transactions so this means that PayPal will take a bigger chunk of your profits. However, you are getting:

  • Easy and quick set up
  • A great support system in case of any problems

Sage Pay

Yet another one of the best Shopify payment gateways that cannot be ignored. Here you have the added benefit of allowing your customers to use PayPal.

The main drawback of using Sage Pay is the length of time it takes to set up. However, you do get a variety of packages some of which are tailored to your specific requirements.

The main point includes:

  • Different packages suited to your specific situation


What makes Worldpay among the best Shopify payment gateways is the reach. In fact, it comes second to PayPal as far as global reach is concerned.

And that is not all. You have the option of choosing between paying a small monthly fee and paying a fee for every transaction. Needless to say, you will pick one that is the most convenient for your Shopify store.

In a nutshell:

  • A large customer reach
  • The option of either a monthly fee or a transaction fee

Amazon Pay

When you use Amazon pay, the transaction process is simplified since the customer details are already available on the Amazon accounts. Currencies supported include the EUR, USD, GBP, and JPY.

You’ll get:

  • Simple processing of transactions
  • Supports some of the main currencies

We seem to always be coming back to this point. But that is simply because it is wide and diverse and understanding this point in detail is crucial.

When you use 3rd party payment gateways on your Shopify store, you can expect 3 main ways through which you will be billed.

The first is through the transaction fees which we pointed out earlier. When a customer sends you money the payment gateway will take a small percentage of it. This is different from one payment gateway to the next so you will have to carefully go through the terms of your choice best Shopify payment gateway.

There is also the monthly fee. Some payment gateways that will charge you a specific rate each month. This may change and may be based on the number or the number of transactions.

And then there are the set-up costs. This comprises of the charges you will incur when setting up the payment gateway. The good news is, these are a one time fee.

Wrapping it up

The best Shopify payment gateways will need to take into account your individual situation.

However, those that we have listed above are an excellent choice for your store. They are also a few of the many options available to you. Time and ease of setup together with the transaction fee are highly important considerations.

Which one are you using? Share with me in the comments below.

shopify partners

The Ultimate Guide to Shopify Partners

When setting up your Shopify eCommerce store, you may find yourself struggling to learn the ropes. Yes, the Shopify platform is among the easiest out there and someone who is not a web expert can easily find their way around.

The great thing about Shopify is that it comes with plenty of functionalities. However, to be able to take advantage these features, you need some help. And that’s where Shopify partners come in.

After all, you can’t be a jack of all trades when it comes to setting up your eCommerce store.

What will be covered on this article?
  • Getting a great web design with the help of a Shopify partner
  • Enhancing your Shopify store functionality with the help of a Shopify partner
  • Improve your marketing with the help of a Shopify partner
  • Adding Shopify POS with the help of a Shopify partner
  • Hiring a Shopify partner
  • More reasons why Shopify partners are a great idea

Who are these Shopify Partners?

These guys have made a name for themselves as experts in a variety of fields from design to marketing via the Shopify partner program.

To become a Shopify partner, you can sign up for free. The Shopify partner login makes it easy to build eCommerce websites, develop an app or create the best theme.

On the other hand, nothing is quite as difficult as starting a venture with little to no experience. Everything just seems so hard. However, when you have someone to hold your hand and point you in the right direction, then things instantly begin to look manageable.

Once you refer clients and help them set up successful Shopify stores, when you send least 5 clients with good functioning Shopify stores, you can apply to become a Shopify Expert and be included in their marketplace.

The more clients that a partner assists in setting up a successful Shopify store, the higher they move in rank.

Did I mention you get 20% commission recurring as long as they have they have their Shopify plan active?

Yes, sounds good, doesn’t it?

The Shopify Partner Program

Let’s take a look in more detail, shall we?

Think of it as a pool of web designers, marketers, developers as well as affiliates from all over the globe. Their main function is to help make the best websites and apps for their Shopify clients.

There are plenty of benefits with the Shopify partner program. You will get access to documents and training resources to help turn your business into a thriving online enterprise.

What’s more, you will get priority partner support when resolving problems that you and your clients may have.

Plus the perks.

As a Shopify partner, another great benefit is the discounts on project management, design, business development, testing and plenty more.

There are perks available to partners while others are meant for the Shopify Experts.

One more thing.

As you rise in rank on Shopify, you will also get a growth coach. This guy will assist you in getting even more projects and guide you towards becoming a Shopify expert.

You can then access the Shopify partner dashboard using your Shopify partner login details. Once in you can:

  • Keep tabs on the different stores that you are managing for your clients.
  • Keep track of your payment details and revenue.
  • Keep track of the permissions for the other members of your team.

Getting a Great Web Design with the Help of a Shopify Partner

One of the most important parts of your Shopify store is how it looks. E-commerce store owners know this and it explains why it is the skill with the most demand.

Laptops and desktops are great!

However, more and more people spend most of their time browsing the internet on their smartphones. This is why the design of your Shopify store theme needs to be mobile friendly. It will make it easy for clients to navigate the site and make a purchase.

The right theme will provide your clients with:

  • More functionality.
  • Excellent user experience.
  • The store looks more brand focused.
  • It is optimized for search engines.

Enhancing your Shopify Store Functionality with the Help of a Shopify Partner

You have an excellent Shopify theme. The next question now becomes, how user-friendly is your site? How much to charge, what to add to your drop-down menus, how easy it is to navigate all have to do with functionality.

And there’s a Shopify partner for this as well.

The nature of Shopify is that it allows you to list as many products as you want. Which is awesome. But the problems start when you try to get organized.

Customers do not want to have a hard time searching for products or navigating through your site. A Shopify partner will help create an easy and engaging customer experience. They will normally do this by:

  • Adding filters for price, product type, size, color etc.
  • Creating a simple checkout process.
  • Making it easy to add tags, upload images and products.

Improve Your Marketing with the help of a Shopify Partner

There is really no business without marketing. And this goes for eCommerce stores as well. You now have the best-looking Shopify theme. Still, customers are still not going to start streaming into your site without some help from you.

This is why marketing is so important.

You are not a marketing expert, we get it! why not get some help from a Shopify partner. There are partners who only specialize in marketing.

Shopify marketing can take different forms from using Google AdWords, search engine optimization to using social media. Often, eCommerce owners fail to optimize marketing and it’s no wonder their business does not realize its full potential.

Marketing will ultimately boost traffic to your site resulting in more conversions.

Adding Shopify POS with the Help of a Shopify Partner

Did you know that you could also sell your physical products on Shopify? If you have a Physical store you can link it with your Shopify store and open yourself to new markets. Cool huh?

And don’t worry, you don’t have to even have a clue on how this works. Your Shopify partner will guide you through the process.

An important element is a stocktaking. Whenever you sell an item, you want it to show as one less unit on your Shopify store. POS or point of sale software will help you keep track of your inventory.

And the great thing is…

Shopify has their own POS software. Your Shopify partner will set you up quick and easy so you can concentrate on running your store. Forget wasting time updating the stock separately, the Shopify POS system has you covered.

Hiring a Shopify Partner

Shopify makes it easy for you to find the right partner to help you with your online store. Simply go to Shopify partners and experts. Here you will come across plenty of partners who are divided into 5 main categories.

The categories include set up experts, designers, developers, marketers, and photographers. The partners are also divided as per location in each category.

But how do I choose the right one?

Simply go through each partners profile and you will be able to tell which one best matches your interests. Also, check the services that they offer.

Some partners state a minimum project budget so check whether their price is within your budget. A great way to judge whether a partner is reliable is to read customer feedback.

What if I can’t find what I’m looking for?

Don’t you worry if you are still unable to get the right person for the job. Shopify allows you to post a job highlighting what you are looking for. Shopify will then match you with the right candidate.

Now, how easy was that?

More Reasons Why Shopify Partners are a Great Idea

We’ve seen that Shopify partners provide you with the know-how and skills on how to best run your Shopify store. Here are extra reasons why you should absolutely include them when running your store.

It’s a win-win situation

Yes, you will definitely chuck some money to get that website designed. However, you also benefit from expert skills that provide you with a stunning, easy to navigate website. Something that you would likely not be able to do unless you are a web designer.

It’s time-saving

By getting someone to do your marketing, you can concentrate on other tasks. You do not have to learn the complex ins and outs of web design. At the end of the day what you are mainly interested in is running your Shopify store.

Everything is Shopify friendly

Shopify actually encourages user apps. Do you want to automate some tasks? Get an app for it. However, the problem comes in when the app is made by someone who is not a partner, then it lacks a few important essentials.

By hiring a Shopify partner, everything is made for the Shopify website which means it will work as per your specifications and needs.

You are set to win

Shopify provides templates and themes that are pleasing to the eye. One of the most important aspects of eCommerce is a good-looking website. Shopify has you covered in this department.

With this kind of support, you have everything you need to be successful with your online business.

Final Thoughts

Everyone needs help every once in a while.

Shopify partners are experts in their fields and have proven themselves time and again by helping clients build successful eCommerce stores. Through hiring one you will get a great looking site that is user-friendly and easy to navigate which ultimately means more conversions.

Magento Vs Shopify

Magento vs Shopify : Which one is better?

Selecting a platform to run your online store can be a difficult and daunt task if you don’t know exactly what are you looking for and what are the benefits of each one.

That’s why I’ve decided to review on this site the most famous platforms to help you decide.

This time we will be comparing Magento vs Shopify, their features, costs and highlight the differences that exist between them.

Afterwards you will be able to fully differentiate them and choose which one is much better for you. Both are widely used on most ecommerce stores.

What will be covered on this article?
  • Which one is easier to use?
  • How much will they set you back?
  • Which one will assist in growing success in your store?
  • Can they be tried out, before they are selected for the basic usage?
  • Which one will get you online in quick steps?

Let’s do this.

There are two core differences between Shopify and Magento:

  1. Shopify is a commercial product that you pay for on a subscription basis, and Magento is a free and open-sourced software.
  2. Shopify is hosted by Shopify itself and can be set up in minutes, while Magento needs you to set up your own hosting, then install, setup and configure everything before you can even start building and branding your store, which usually needs medium to high level of web development and programming skills.

After you finish reading this article you will have a complete idea of the pros and cons of these platforms and the differences between them.

Number of Users

The first thing that you can do is to check how many people actually use each of the platform.

This will give you a pretty good idea on how popular each platform is.

Shopify Pros
  • Stunning storefront themes. As the number of the mobile shoppers has increased considerably, it would be fine to mention that this online store is able to get optimized for various devices, as well as different screen sizes. Nowadays most part of the consumers uses mobile for researching the products that they are going to buy. So, if you make your products visible and noticeable for them, you will get more chances to get more clients.
  • If you are aimed to bring your store to a higher level, Shopify can be helpful to you. It offers a large App Store, which opens much more opportunities for you if you use a smartphone.
  • Shopify is easy for the usage: it supports you in 24/7 option and provides you with services, like email functionality and live chat, suitable for any kind of client. Due to its availability, it is always there to help you in solving the problems and get focused on making sales.
  • Nowadays most part of the consumers uses mobile for researching the products that they are going to buy. So, if you make your products visible and noticeable for them, you will get more chances to get more clients.
Shopify Pros
  • You will learn what the dimensions for a facebook cover
  • You will learn what the dimensions for a facebook cover
  • You will learn what the dimensions for a facebook cover and how something else
  • You will learn what the dimensions for a facebook cover
  • You will learn what the dimensions for a facebook cover
Magento Pros
  • Magento offers a real support to its users and it is always there to help you in any issue, any time. You will always be able to find the thing you are looking for. You can even make interaction with the other users of the platform, who can be very helpful for your problems solving.
  • Becoming the user of Magento you will get a complete freedom without any limitations.
  • Being an open-source platform, Magento is open for the usage and what’s the most important, it is free to the public. Your own hosting is the only thing you need to pay for in Magento.

Magento Pros

Shopify Cons
  • You will learn what the dimensions for a facebook cover
  • You will learn what the dimensions for a facebook cover
  • You will learn what the dimensions for a facebook cover and how something else
  • You will learn what the dimensions for a facebook cover
  • You will learn what the dimensions for a facebook cover
  • You will learn what the dimensions for a facebook cover
  • You will learn what the dimensions for a facebook cover
  • You will learn what the dimensions for a facebook cover and how something else
  • You will learn what the dimensions for a facebook cover
  • You will learn what the dimensions for a facebook cover

Shopify Cons

  • Your choice on the usage and on the selection of a theme is a little limited here. If you want to get the look for your store that you have always imagined and planned about, or if you want to provide your client with the shopping experience that they are expecting to see, you need to give a special look to your platform.
  • There are several of apps that will be available for your choice. For providing your platform with the most convenient and the most suitable one, you need to select the apps that will go the best with your store. This selection will bring a huge impact on the success of your platform.
  • Every time you make a sale, you will have to make payments for them. To get this payment number decreased, you can make the payments for each month or use the payment processor that Shopify offers.
Magento Cons
  • You will learn what the dimensions for a facebook cover
  • You will learn what the dimensions for a facebook cover
  • You will learn what the dimensions for a facebook cover and how something else
  • You will learn what the dimensions for a facebook cover
  • You will learn what the dimensions for a facebook cover

Magento Cons

  • With all its advantages, Magento can seem very complicated to those, who do not deal with technology. The coding knowledge, which is required by the users, may turn to a big obstacle and create difficulty for them.
  • Before you will be able to create your own store in Magento, you need to be aware that it may take some reasonable time-frame for getting familiarized with its features. To get the look that you are expecting to see on your online store, you will need to provide several hours on it.
  • The hosting and app costs sometimes can be reasonably higher from your expectations. With the development of the store, you will be required to pay higher rates for your hosting. For this, take into account the apps that are free and the ones that require some amount and even a yearly fee.

This already builds some image for their differences.

Now, let’s go ahead.

Easy For the Usage

Due to the well-designed interface both Shopify and Magento are possible to get used and run by any user. Anyway, let’s say that Shopify is much more convenient even for those who are just start-ups and beginners in this business. While Magento is much more complex for the beginners, since it requires some basic knowledge for providing the novice users with the set ups necessary for their stores running.

Thus, sometimes Magento is a bit harder for the usage, when the user is now aware of the settings necessary for a successful operation.

Here comes another important factor for the comparison.

I think you are on the right line.

Keep reading.

Details on Costs

Set Up Fees

No, any setup fees are required by Shopify. Moreover, there exists a free trial for 2 weeks term, during which the user can get acquainted with the features that the platform offers.

With Magneto, there is even no necessity to discuss the setup fees, since there are no requirements for this. As I already mentioned above, the only thing that the users need to pay for is their own hosting.

Monthly Fees

With Shopify, you will be given four plans for your monthly fees. These plans are:

Lite Plan: this requires a fee of $9.

Basic Shopify Plan: the required fee is $29.

The fee for Shopify Plan is $79.

And the final plan – Advanced Shopify Plan requires a fee of $299.

Magento offers costs based on your own hosting and the amount may range from $5 – 100.

Transaction Fees

If you use your own payment gateway, you will not need to pay any additional fees for the transactions in Shopify. By using other gateways, you will have to implement some payments, which are equal to the 0.5 – 2% of the plan costs you choose.

With Magento, you will not be required to make any payments for the transaction fees, except for the gateway provider’s fees.

Theme Prices

Both Shopify and Magento provide themes which can be either paid or free. If you are willing to use the premium themes of either of the platforms, you may need to know that they will need some fees, which are:

  • Starting at $80 in case of Shopify,
  • Starting at $1 in case of Magento.

To make your decision ever easier, let’s recap what are the pros and cons of each.


I am sure this was a full step for your expectations.

So, I am here to share this with you …

Concluding the features that we discussed for Shopify and Magento platforms, we can conclude that:

  • Both of the communities are of great popularity in e-commerce market and are powerful,
  • As Shopify is a service that gets fully managed, it offers features, which are easier for the usage, especially by the startups, while Magento requires some basic knowledge on technology and is not easy for the usage by the starters,
  • The prices for the fees are different and depend on many other factors and features for both platforms.
  • And, at last, with all its features that are easier for the usage and the capabilities that are more powerful than that of Magento, Shopify is considered to be a more suitable platform for creating your online business store.
Add Google Analytics to Shopify

How to Add Google Analytics to Shopify (2018)

If you have a Shopify store, you need to know how to add Google Analytics to Shopify to be able to study the behavior of your site visitors and decide what would be the best plan for your marketing. Information such as how many visitors as well as where they are from is crucial and this is where Google Analytics comes in.

By providing you with valuable data and insight into the behavior of your customers, you can make decisions as to how best to retain those customers and increase conversions.

Cool, right?

As you learn to make use of Google Analytics, you are going to love it when that data translates into real-time conversions.

What will be covered on this article?
  • Why is Google Analytics so important?
  • How to add Google Analytics to Shopify.
  • What type of reports will I get with Google Analytics?
  • How to upgrade to Universal Analytics.
  • How to turn on basic E-commerce tracking.
  • How to turn on enhanced E-commerce tracking.

Let’s dive straight in!

Why is Google Analytics So Important?

For someone who operates a physical business, the customers walk in and out. This gives them the perfect opportunity to interact with those customers and learn more about their buying habits, and their preferences.

This is not the case with an online store.

On your Shopify store, you do not get this kind of proximity to your clients. Without the right tools to provide you with the right information, you are pretty much left to operate in the dark. Like someone trying to tell the direction the wind is blowing from by licking the finger and holding it in the air…lame!

This is exactly why you need to add Google Analytics to your Shopify store. You get a wealth of information which you will use to strategize on your marketing and increase those conversions.

And the great this is…

Setting up Google Analytics is simple. You do not have to be a tech genius to do this. Simply follow the steps below and you will be set to go.

Now that we have seen why Google Analytics is so important, it’s time to learn how to add Google Analytics to Shopify.

Video Tutorial

How to Add Google Analytics to Shopify

The first thing you will need is a Google account. If you do not already have one simply go to Google and open a Gmail account. The process is simple and you can even open one just for running Google Analytics on your Shopify store.

Once you have your Google account set up, follow these steps:

  1. Go to the Google Analytics site and at the top right corner select “Create account.”
  2. After the step above, sign in and click on “Create New Account”.
  3. Pick the website and then fill in the details required.
  4. Scroll to the bottom of the page and find “Get Tracking ID” and click it. Accept Google terms and conditions.
  5. You will receive the tracking code. Copy this code on the next page.
  6. Go to your Shopify store admin and click “Settings” then go to “Online store”.
  7. The code that you got from Google Analytics, copy it into the space provided. The code will be added to your Shopify store

After completing the steps above you will need to go to Google Analytics and activate the E-commerce Tracking feature. You can do this through the following steps:

  • At the top of the Google Analytics page, you will see the menu bar. Click the “Admin” button.
  • On the drop-down menu, you will find your account. Click on it.
  • Select “View Settings” in the third column.
  • Go down until you find the “Ecommerce Settings” part and click on the toggle. It should turn on.
  • Scroll down to the bottom of the page and click “Save”

And you are done!

When you first add Google Analytics to your Shopify store, you may be very excited to go through the data…you know before it starts to look complicated and bore you. But a little patience will suffice as Google Analytics will often take at least 24 hours before collecting information.

And like we said, once you get the hang of it, you are going to love what it’s going to do to your sales.

It’s time to get updated.

What Type of Reports Will I Get with Google Analytics?

There are hundreds of reports that you can get with Google Analytics. All that information can leave you a bit overwhelmed. Not to worry though. All you need to start with are a few basic overview reports. If you want extra information, you can build on from there.

On the left of your screen on the Google Analytics site, you should be able to view the different categories of reports. It is important to understand these categories. They are:

  • Real-time reports
  • Audience
  • Acquisition
  • Behavior
  • Conversions

Real Time Reports

These reports will help you analyze the traffic to your website. You are able to tell who is on your site, where they have located geographically and which parts or sections of your website that they are on.

I mean how cool is this?

With such information, you can tell how that marketing campaign that you implemented is performing. To get to the real-time reports section, simply click “Real Time”, then go to “Overview”.

With the Overview, you are able to see plenty of real-time data on your screen. However, when you want to dig a bit deeper, you can also select either content, locations, conversions, traffic source etc.

And that’s not all.

When you have made a blog, you will be able to tell whether it has received any views and the effects it has had on the traffic to your site.

Audience Reports

This is yet another interesting section.  With audience reports, you can tell the location, age or gender of the visitors to your Shopify store as well as what device they are using to access your stores such as PC, laptop, smartphone or Mac.

You can even tell what percentage of new users have viewed your site —a useful feature to gauge the effects of your marketing.

By showing you the visitors and their locations, you might want to start shipping your products to those countries that show interest and increase sales. Of course, there are plenty more data you can get from the audience reports.

Acquisition Reports

This is one section that you will want to pay close attention to.

Why? You may ask.

Well, because you are able to tell how the visitors to your Shopify store found your site. You can then use this information to strategize on how you can drive traffic to your site.

You are also able to easily tell what exactly is working to attract people and what is not working. By finding out the channels that are responsible for the most sales, you can improve on these channels and increase your conversions.

I don’ know about you but I’m enjoying this!

Behavior Reports

This is what you will use when you want to improve certain aspects of your site that have an effect on the number of visitors. An example is the Shopify load time. Nobody wants to spend several minutes waiting for a site to load.

Such information is also related to SEO and how your site ranks in Google. If few people are spending less time on your Shopify site, it will obviously rank lower on Google.

And then there is the bounce rate. This means the percentage of people who quickly open your Shopify site, view one page and leave. You want to minimize the bounce rate as much as possible.

If there are pages on your site that have a high bounce rate, you can decide on how best to improve content so as to retain your visitors and increase conversions.

Conversion Report

Do you remember earlier on when we said that you will need to turn on E-commerce Tracking? Your Shopify store will be sending buying information to Google Analytics for, well, more analysis.

You can tell which products are being bought and at what quantities as well as how the numbers translate in terms of revenue.

On that note, you will also be able to tell the tax amount, the shipping costs, quantity and revenue generated from every single transaction.

How does this help?

By analyzing the sales figures, you are able to determine which of the products you are selling resonate well with your client base.

Google Analytics is an invaluable tool for anyone doing E-commerce. But we have been dealing with the classic version of Google Analytics.

Feeling like an upgrade? Great choice!

How to Upgrade to Universal Analytics

As you familiarize yourself with Google Analytics, it doesn’t hurt to have extra information. The Universal Google Analytics takes things a step further by providing you with even more data and more features.

  • Go to Shopify admin and open in a new browser window.
  • Select “Online Store” then pick “Preferences”.
  • Go down to where you find Google Analytics and select “Upgrade to the Latest Version”.

Now that you have upgraded, it is time to enable Universal Google Analytics. Simply sign in to your Google Analytics account and follow the steps below:

  1. Go to the drop-down menu and select “Analytics”.
  2. Select your Google account.
  3. On the page that follows, click “Website” and then go ahead and fill the form. You will also need to add the domain of your website URL. Don’t forget to uncheck the boxes at the bottom as they are not important.
  4. Scroll at the bottom of the page and click on “Get Tracking ID”.
  5. Select “I Accept” on the terms and conditions section.
  6. The next page will provide you with the Tracking ID. Copy this.
  7. On a new browser window open Shopify store admin and go to “Online Store” and select “Preferences”.
  8. Find the Google Analytics accounts part and paste the Tracking ID.
  9. Don’t forget to remove Password Protection on your Shopify store. This step allows Google Analytics to track your visitors.

And that’s it, you are done!

Let’s talk some more about E-commerce tracking now that we have the latest version of Google Analytics.

You can choose between the basic data which includes transactions and revenue with the Basic E-commerce Tracking option. You can also dig deeper for extra information with the Enhanced Ecommerce Tracking.

How to Turn on Basic E-commerce Tracking

The first thing is to go to the Google Analytics menu and select the drop-down menu. Then…

  1. You will find 3 main categories. These are Account, Properties, and View.
  2. Select “Ecommerce Settings”.
  3. You will find an “Enable Ecommerce toggle. Turn it ON and you are done!

If you want more details on your visitors you will need to turn on Enhanced Ecommerce Tracking.

How to Turn on Enhanced E-commerce Tracking

Go to your Shopify admin and select “Online Store” then pick “Preferences”. Then follow the steps below:

  1. Find the Google Analytics section and select the checkbox saying “Use Enhanced E-commerce”.
  2. Select “Save”.
  3. If you have not yet signed in to your Google Analytics account, do so, go to the menu bar and click on “Admin”.
  4. On the drop-down menu, you can choose the Account, the Property as well as the View.
  5. Select “Ecommerce Settings”.
  6. Go to the “Next”.
  7. You will find the “Enable Enhanced Ecommerce Reporting” toggle and turn it ON
  8. Click on “Submit” and you are done.

Wrapping things up

Information is the key to making well-informed decisions for your Shopify store. But not just any information will do, you need the right kind that you will use to ultimately increase conversions.

Now that you have learned how to add Google Analytics to Shopify, you are one step closer to taking your Ecommerce business to a higher level.

How to use Shopify

A Complete Guide on How to Set Up Shopify

If you are trying to figure out how to use Shopify or how to start your own store, you came to the right place. Today we’re going to look at the quickest way you can do setup your Shopify store and then move on to some more detailed strategies and tips for how you can make sure your Shopify store succeeds this year.

I first learned about e-commerce a couple years ago and I was lucky enough to learn the inside out of how things work to create successful stores to support my family. Since then, I’ve been fortunate to work full time from my home office and run multiple businesses while working only a few hours a day.

I honestly don’t say this to brag, but just to show you how powerful this format can be, how it can change your career or revitalize your existing business.

Ok, now lets get back to topic.

What will be covered on this article?
  • What is Shopify?
  • Selling on Shopify
  • Shopify plans
  • Shopify fees

Let’s jump in!

What is Shopify?

Shopify is a very popular choice among those who are planning to set up their own online store.

Why is it so famous and why do most of the people choose exactly this one?

That is because compared with many other platforms, Shopify does not require any extra time and is not complicated for managing. Just by signing up and follow simple steps you can have your store setups in minutes. Also, did I say it powers over 500,000 thousands stores?


Don’t get surprised though…

When you provide quality, good pricing, a simple interface and an e-commerce environment like the one they have, is a no-brainer.

Selling On Shopify

Make extra money on the side has never been easier and creating an online store to sell products is one of the people’s top choices to generate a new source of income fast.

But why is so great?

Well, it does not require any technical skills and knowledge and to get started, all you have to do is to follow these simple steps:

  • Visit Shopify
  • Set a name for your store
  • Pick one of the plans that will best suit you. By using my link, you get a 14-day trial to play around with the platform and set things up.
  • Start adding products to your online store.
  • Add forms of payments
  • Set a store theme
  • and get online in minutes…

Another advantage that you will get from using a platform like this is:

  • You will not even need to hire a developer,
  • You will not have to pay for hosting, and you can decide if you want or not to buy a domain (I suggest it)
  • You will not need to pay for a security certificate, which is necessary for online transactions since is included in all plans.

Shopify will be an amazing start for your online store business since it is both popular and easy to use. You do not need to have any special skills and abilities to get your own store and there will not be any difficulties that you will face setting settings thing up.


So what are your options…

Shopify Plans

There are four primary plans recommended by Shopify and these plans are:

This plan convenient for those who are planning to sell on Facebook, need to process credit card payments or use buy buttons on their website. This plan won’t give you a storefront.

Who is this plan for?

This plan offers customers an e-commerce functionality to something they already have, like a blog, a business or personal website.  You will need to have your own website already set up outside the Shopify environment.

This plan delivers all the necessary things to set up your storefront. You get a fully functional website and blog through Shopify. Everything is managed on their platform and no other website is necessary.

It also includes things like free SSL certificates, unlimited products, excellent support. This is the most common plan used by store owners out there.

Who is this plan for?

If you are looking to have a storefront and take advantage of all the basic tools this platform has to offer to run a successful e-commerce store, this is for you.

This plan offers numbers of capabilities such as cart recovery and reporting just like the basic plan. The only difference is the processing rates are lower. if you process more than $5,000 in sales a month, it worth to switch since you will save money in the long run.

Who is this plan for?

This plan is perfect for the entrepreneur or business that is currently growing and have plans of scaling quickly.

  • Advanced Shopify – $299 per month.

This plan is the most expensive plan for regular customers (not enterprise level), offers every single tool you need to succeed, their transactions fees are lower, integrated with every marketing platform out there, and give you suggestions on how to improve your sales using advanced reports.

Who is this plan for?

Perfect for stores with high-revenue, their advanced reports will help you find opportunities to sell more, test and project in advanced.

Shopify Fees: Transaction fees

If you set up your store using their Shopify Payments processor, here are the rates:

However, if you choose others options like PayPal or, they will have their own rates.

Wrapping it up

Hope this article was useful, it gave you an idea of the cost involved to start your online store and what plan best suits you to start making money online.

If you have plans of starting your own store, please share it with me in the comments.


Submit your information and I will contact you as my earliest convenience.