shopify vs wix

Shopify vs Wix: Which is the best?

Shopify and Wix are among the most popular eCommerce store building websites in the market. If you are wondering which of the two­, Shopify vs Wix is best, the answer may not be as simple it would otherwise appear.

Luckily for you, you’ve landed on the best place to compare and find out which one is best for you.

Shopify is a leading platform, arguably among the best in the market. Wix, on the other hand, has made a name for itself as a drag-and-drop, simple to use website builder.

Let’s take a look at Shopify vs Wix to find out which one would be best for your situation.

Without further ado!

What will be covered on this article?
  • Ease of use
  • Features
  • Themes
  • Fees and payment gateways
  • Customer support
  • Etc

Let’s dive in!

Ease of Use

Ever heard of the saying ‘time is money’?

Nobody wants to spend too much time learning and putting their e-commerce store together.

No sir! What you want is to get the online store up and running quickly so you can concentrate on the very important task of promoting your business.

When it comes to simplicity of use, the Shopify vs Wix debate doesn’t get any easier.

Take Wix.

It features a Drag and drop feature for almost every part of the website building. Think of putting Legos together. That’s all you’ll be doing really—dragging and dropping web pages, images and so forth.

What’s more, Wix features templates that are simple to use and will help you get started fast.

Shopify is a bit more complex and with good reason. It is designed to build a fully functioning online store with a lot more features than Wix.

For just this reason, building your e-commerce store with Shopify will take you some time but with the benefit of having more tools to work with such as blog creation, payment options and adding different categories.

Shopify is better if you want to achieve a more advanced store. However, if you are new to this, Wix is definitely the much simpler alternative.

So, Shopify vs Wix, who wins as far as ease of use goes? Well, Wix of course!


Okay, so Wix threw the first blow by being simple to use. Lets now take a look at features. This is where Shopify does some muscle flexing.

It has far more advanced features than Wix. From abandoned cart recovery to creating manual orders, detailed reporting, and complex third-party shipping rates, Wix is left on the sidelines on this one.

And we’ve not even considered the Shopify app store where users can use currency conversion, add customer wish lists and make use of thousands of apps.

Take abandoned cart recovery, that’s just not there on Wix but is something Shopify users can make use of.

Now, now! That is not to say that Wix doesn’t have some really cool features. You get to customize messages to customers, do a ribbon advertising sale and the great thing is, even with the fewer features, Wix continues to bring out new ones regularly.

Between Shopify vs Wix, it is Shopify that excels as far as features go. Wix, however, is a great alternative when building a simple website for selling fewer products.


Form a strictly technical point of view, there is not much difference between an online store and a physical one. Think about it, suppose you came across a physical store that wasn’t well organized. What are your chances of going in and buying something? Well, minimal.

The same concept applies to the themes on online stores. A nicely designed theme will draw you in and likely convert you into a buyer. And that is exactly what Shopify intends to do with its themes.

Shopify bases its designs on the sales data. Recognizing that up to 39% of online sales are made from the smartphone, Shopify has designed its themes to be mobile friendly.

You can achieve the same with Wix, but there’s a lot more work involved in making themes mobile friendly.

Shopify has a team of independent designers working full time to ensure that regardless of the department you want to sell in, there are beautiful themes to match.

Granted, some paid themes may cost as much as $180. But trust us, it’s well worth it in the long run.

Wix does provide users with a selection of over 55 themes.

Note that once you pick one, it is not possible to change. This could be problematic for the user when rebranding the store. However, they are very simple to edit.

In the Wix vs Shopify contest, Shopify is the clear winner as far as themes and designs go. Wix’s themes are perfect when looking to create a simple website. You can add products, connect payment methods and add customer navigations. For a more advanced customer experience, however, Shopify is the way to go.


Let’s first understand SEO. It the science of getting sites to rank on Google.

Assume you sell cowboy hats. When buyers search “buy cowboy hats” on Google your site should appear as high as possible on the first page. This is only possible with good SEO practices.

That’s the whole point of creating an online store, isn’t it? to be found.

The higher your e-commerce store ranks on Google, the more the visitors and the more of those visitors can be turned into loyal customers.

Which of the two excels at SEO between Shopify vs Wix? I’m afraid it is a tie with this one.

By making use of meta titles, tags, and meta descriptions, both Shopify and Wix excel at SEO.


Between Shopify vs Wix, we know you are itching to know which of the two is more expensive to set up and run.

Let’s start off with Wix.

Users have two options here:

  • The Wix eCommerce Plan at a monthly fee of $17
  • The Wix VIP at a cost of $25 per month

Shopify, on the other hand, has 3 main plans:

  • Basic Plan at $29 per month
  • Shopify at $79 per month
  • Advanced Shopify at 299 per month

Shopify’s basic plan will cost you $144 a year over the Wix eCommerce plan. That said, there are more features on the Shopify basic plan than on the Wix eCommerce plan.

Wix’s plans are great for entry-level online stores but if you are looking to build a much more advanced e-commerce store, Shopify is your best bet.

Which of the two between Shopify vs Wix is best, considering the cost involved very much depends on your individual requirements.

Fees and Payments gateways

There is really no contest between Shopify vs Wix on payment options and fees. Shopify accepts over 100+ payment gateways and third-party merchants.

Wix has 18 third-party merchants.

Don’t let this soil your intentions of going for Wix though, as their app allows users to add many more payment options. And the great thing is you can make use of the most popular payment options such as PayPal, Stripe, and

Back to Shopify.

When you use Shopify payments, you will not pay any transaction fees. Other payment options on Shopify will require you to pay between 0.5% and 2% transaction fees.

With Shopify payments, you are also able to receive money directly from customers.

But what about Wix?

Wix will not charge you any transaction fees so that’s a big fat plus. But since you will be using third party payment gateways, your fees will depend on how much the different processors charge credit card fees.

When choosing between the two, ask yourself who your target customers are and what payment options most appeals to them.

You might just find that Wix will work fine for you. Shopify, however, offers more options.

Customer support

Both these platforms offer excellent customer support with agents that you can talk to ever phone or email.

On the other hand, Shopify does take things a notch higher by providing customers with a 24-hour LiveChat feature. You won’t find this with Wix.

Wix is better with its inbuilt editor. When setting up your Wix store, simply hover the mouse on the editor’s question marks and quickly receive answers to particular problems. It is not as simple with Shopify which requires you to open a different page.

And then there is the help center.

On Wix, there are plenty of videos and articles to help you set up the best online store possible. Okay, Shopify may have a help center but does not offer videos.

In the end, Shopify’s customer support errs towards building an e-commerce store. Wix provides more technical support.

We’ve seen that between Shopify vs Wix, the right one for you depends on your individual requirements. To help you decide better, let me go over pros and cons on a list.

Shopify Pros
  • Superior customer support with 24 hours email, phone, and LiveChat support
  • E-commerce tools and features are designed for building an online store
  • Is compatible with more than 70 payment options
Shopify Cons
  • It cost more to build your e-commerce store on Shopify.
Wix Pros
  • Comes with over 500 templates that can be easily edited to suit your niche
  • It is more affordable than Shopify
  • Has an app store where users can get even more features
Wix Cons
  • It was initially designed to build a website and may be limited in e-commerce features

Wrapping it up

Wix offers an excellent choice for people who want a simple website and an online store that doesn’t list too many products. It is simple to set up and virtually anyone can do it.

If, however, you are looking for more features and control over your e-commerce store, Shopify is the better option. It comes with more features and while being a bit more expensive offers user’s greater versatility.


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